“Evitemos pasar a la historia como las generaciones que sí sabían, pero no les importó.”

Mikhail Gorbachev (2002)



“Muchas cosas tienen que reorientar su rumbo, pero ante todo la humanidad necesita cambiar.”

“Dentro de algunas décadas, la relación entre el ambiente, los recursos y los conflictos será tan obvia como la conexión que vemos ahora entre derechos humanos, democracia y paz.”

SDGs, a non-political agenda

New York, September 2015: a meeting in the UN’s headquarter set out to change the world.

It started wanting to be a different meeting than many, that’s why this meeting marked the end of a journey that began long ago, and the beginning of a 15-year journey. The path began in 1992 at the Rio Summit, where a comprehensive action plan was launched to create a global partnership for sustainable development to improve human lives and protect the environment.

A few years later, in 2000, the Millennium Goals (MDGs) were launched: 8 goals to reduce extreme poverty by 2015. Near od that date, and with results rather than discrete, it began work on a more ambitious compromise with the eradication of poverty and the environment, by placing more emphasis on multilateral partnerships. This time was important to commit not only the governments of countries, but also the business and the civil society.

After a worldwide consultation at all levels the settled the Agenda 2030 and 17 Goals (SDGs) approved in September 2015, exactly 5 years ago. But the results still remain discreet.

The main difference between the SDGs and the MDGs is the ambition and the level of achievement. To achieve the SDGs, the entire society has to get involved, not just the government and public institutions. Because it’s people, not papers, who change things.

17 Sustainable Development Goals are 17 headlines: how important are the targets of each of the goals. Targets are more specific, and often quantifiable. Or at least that you can try to quantify and therefore measure.

The biggest mistake is to try to convert the Agenda 2030 on a political agenda or a political party. It is true that with the SDGs you can do politics: there are several and incompatible ways to get an indicator pass one value to another, either up or down.

And this is the moment where policy have to work with the SDGs. Everyone will agree with the headlines, but not with all the meaning of the effort to achieve them. So, it’s necessary to avoid the political media sense of the agenda of the SDGs, because they are about much more than a medal or pin for politicians (never better). The society is mature enough to change and transform itself: we are seeing it with all kind of initiatives that emerge and are quickly greeted with enthusiasm.

And more importantly, there is a social consciousness that is making companies to change. Is true that there are policies that require them to do it (but we’ll talk another day), but the companies must take that challenge to get to go beyond legislation and become an engine of change. To do it they have a good guide: that 17 fundamental aspects. With them, they must look to know if in, addition to being profitable, they live in the future or want to stay in the past.

Unidos por una misma preocupación.

Muchas cosas tienen que reorientar su rumbo, pero ante todo la humanidad necesita cambiar.

Eres responsable para siempre de lo que has domesticado.

¿Quieres saber más?

Normal. Eso ya nos pasó a nosotros cuando nos dimos cuenta de la dimensión de los ODS. No dejan a nadie indiferente.
Otras empresas que conocieron los ODS, quisieron saber más e iniciaron la senda de la sostenibilidad que marcan los 17 Objetivos.